A beginners guide to business signage

A beginners guide to business signage

Virgin Australia - External logo signage

Whether you are a new business of existing one, signage is one of the key elements that play a major role in your branding/marketing strategy as it helps people find your business and also serves as an inanimate salesperson for your business. This article will cover all basics like the benefits, uses and types of signage.

What is signage?
Signage is any kind of visual graphics created to display information to a particular audience. They vary in form and size based on location and intent, from more expansive banners, billboards and murals to smaller boards, street name signs etc.

Woolworths - post fit-out

Benefits of signage in business:

Enforce your brand identity: Signage is the essential component of a business’s brand and marketing strategy. Just like your company mission, branding assets, office décor etc. signage designed following your branding guidelines helps reinforce your brand identity.

Conveying information: Signage is one of the most effective methods to communicate your message to the visitors, employees and clients. Signage can be used to draw attention to advertisements, promotions and business information. You can deliver your message 24 hours a day, 7 days a week with external business signage.

Marketing your brand: A good signage is an investment. You can use signage to run promotions, convey information of your products, services, and business hours and also reinforce your brand identity. It is one of the most effective strategy to reach hundreds of potential clients and cost effective compared to other forms of advertising such as paper, radio or television.

Here are some examples of how businesses can use signage:

  • Enforce brand identity by creating a signage with your company logo and brand theme.
  • Give business information [Opening hours, services, location etc.]
  • Restaurants and bars : Promote menu items, happy hour deals.
  • Retail stores: Show off the latest products, deals and discounts.
  • Way-finding, safety, health/hazard signage are very important for all types of organisations from education, healthcare, industries etc.
  • Up your brand and marketing strategy with good quality signage. More questions? Feel free to reach out to us for a no obligation meeting today!

  • Directional signs
  • Digital signage
  • Lighting upgrades (Neon to LED)
  • LED illuminated signage
  • Acrylic Fabrication
  • Metal Fabrication
  • Spray Painting
  • Pylons
  • Light-boxes
  • Edge-lit signage
  • ACM Fabrication
  • 3D fabricated letters
  • Aluminium extrusions
  • Acrylic vacuum forming
  • Vinyl lettering and decals
  • 2pac polyurethane finishes
  • Internal and external signage
  • Large format print and banners
  • Way-finding solutions
  • Latest trends and innovation in digital signage
  • Our team can help your business brand by providing complete signage solutions from design, manufacturing to installation. With over 45 years of experience in signage design, manufacturing and installation along with our highly skilled and experienced team we ensure you receive top quality service and your business gets maximum exposure. Whether you are looking for unique custom designed signs or professional looks, 3D acrylic or metal fabricated signs, illuminated signs or large format printing, our manufacturing facility at Campbelltown can guarantee the quality and finish your business deserves. Schedule a meeting today!

    Here are few articles to help you with buying business signage:
  • 5 things to consider before buying business signs
  • 7 tips to follow to make your business signs stand out

  • About us: Skope Group Services Australia is a proud Australian company, manufacturing and installing signs all over Australia for over 45 years. We pride in our state of art technology and team of experts who ensure you receive top quality service and your BUSINESS gets the maximum exposure. Our main aim is to help you ENHANCE YOUR BUSINESS with our range of services Signage, Digital Signage, Technology, Commercial cladding, Commercial fit outs, Refurbs and maintenance and overall project management.

    If you need any further information on any of our services, please feel free to schedule a meeting.