Signage - your silent Brand ambassador

Signage – your silent sales & brand ambassador

Outdoor signage - Coomera East Shopping Center

Branding is most integral aspect for success for any business. Your brand differentiates you from your competition and plays a vital role in attracting and retaining a loyal customer base. With a large number of companies emerging everyday and rise of online platforms, the competition is high. It is now, more than ever, important for businesses to focus on their brand building to stand out from the crowd and make an impact.

So, where does signage come in all this and how it helps you with brand building?
Lets start with a simple question, what is signage?

"Signage is a mode of communicating information by using various signs and symbols, to help people make decisions, using the information provided."

In our daily lives, we come across signage everyday. For example, while walking/driving to your office you must have come across various directional / wayfinding signage to help you commute, pylon signs in front of the shopping centres finding your favourite stores, parking signs in parking areas and the list goes on.

Signage plays a significant role in branding as it gives that first impression of your organisation. It makes a significant conscious and subconscious impact on potential customer and visitors by reinforcing brand identity. The higher your quality of signage, the better the impression left.

Wayfinding signage - Parramatta Park
TWEEDCITY pylon signs sydney

Need help with business signs? Schedule a no obligation meeting today to discuss your requirements.
Skope Group Services Australia is a proud Australian company, manufacturing and installing signage all over Australia for over 45 years. We pride in our state of art technology and team of experts who ensure you receive top quality service and your BUSINESS gets the maximum exposure.
Our aim is to help you ENHANCE YOUR BUSINESS with our range of services Signage, Digital Signage, Technology Solutions, Commercial cladding, Commercial fit outs, Refurbs and maintenance and overall project management. If you need any further information on any of our services, please feel free to schedule a no obligation meeting.

Here are few articles to help you with buying business signage:

  • 5 things to consider before buying business signs
  • 7 tips to follow to make your business signs stand out